Events of last years show that it’s necessary to refuse from flat black-and-white images at elections of “servants of people”, from estimations by principle “if you respect me?”, good or bad, it’s necessary to oppose realized analysis and selection of applicants on a set of indicators to technologies of dumbing-sown of voters. Taking into moral, human, professional qualities. Relation to people, including relatives. Personality traits, for example, propensity to adventurism. Habits: if he drinks or he is nondrinker? Presence of the program of rescue of the country, instead of declarations about having it. Sources of incomes. And many other things.